Discovery is no longer a search engine activity. And for many users, social is becoming the internet (AOL 2.0?).

When asked which were their main sources of website traffic, SMBs named social media (64%) more often than even SEO (52%).

In fact, 35% of small businesses operating without a website said that the traffic and leads they get from social (and other platforms like marketplaces) are the primary reason they don’t plan on launching one.

Beware building on rented land.

Technicality monster argument, everything is a search engine now so all content has SEO.

via Wordstream

Brilliant

Travelodge introduces free wrapping rooms in three of its UK hotels, giving parents a private space to wrap gifts and keep Christmas surprises intact.

via TrendWatching

2026 might let you run ads in Apple Maps.

This is a good time to get your Apple Maps listing in order either way.

A helpful Monday thought from James Clear, especially as the sprint to the holidaze is in full swing

Greatness takes guts. And often, it’s the courage to eliminate the things you can do fairly well so you have the capacity to do one thing exceptionally well. Have the courage to take more off your plate.

Delegate to elevate.

You’re renting something (attention, server space, distribution).

The key is knowing what you’re renting.

And building something you own while you rent.