Running Google Ads? This AI Max for Search post is worth a read.
My read, this is the account structure to use:
- Search campaign with highest value / most important keywords (exact match)
- AI Max to expand the audience and add incrementality
- PMax / Demand Gen for off-search reach
Is Meta listening?
In early October I posted
Meta needs to ditch the horizontal ad placements and replace that asset bucket with one for 4:5 in the ad builder
Earlier today, when editing the “Right Column, Search Results” placement it now shows 1:1 as the recommended size (in the one account I’m in that I did this in, so YMMV).
The main Feeds placement bucket still says 1:1 recommended, but it looks like it’s trying to default to a 4:5 size in the preview pane. So change may be afoot there as well.
Brands are empty vessels that get filled with meaning through actions and co-creation with customers. Money does not equal meaning.
To be solidly profitable, companies need some kind of competitive advantage…
But it might equally rest on a trusted brand and well-worn habits of making the right kind of decision, quickly. In other words, profitability can rest on shared values, goals and practices too.
An organisation…that has developed the right kind of culture, may well be more attractive to customers
Brand building is expensive in the short run and cheap in the long run.
via Tim Harford
YouTube is the most universally popular platform out there.
Everybody watches YouTube. All the different age groups have big numbers.
YouTube is the closest thing to a mass media platform we have these days.