Vibecession tea leave reading
Economists say:
median forecasts for economic growth for 2025 and 2026 have been revised upward…still expect tariffs to be a drag on activity
&
look for the Federal Reserve to lower its interest rate target by another quarter of a percentage point by year-end, followed by three-quarters of a percentage-point reduction in 2026
&
[inflation] forecasted to be 3.0% from the fourth quarter of 2024 to the fourth quarter of 2025…projected to cool to 2.5% by the end of 2026
People are spending, but don’t feel good about it
via NABE
Search keeps splintering and everything is omnichannel
Just 11% of U.S. consumers trust the first tool they use when searching online.
double-check or expand their search elsewhere “because they don’t trust the first answer”
The funnel is dead.
Linear journey? Who dat?
Own your brand. Stay aligned.
Forgot one in my earlier post
Big G has tweaked how search ads appear now:
- All ads will appear under one larger “Sponsored Results” header (like the “People Also Ask” section)
- “At the bottom of the section you’ll see a button to hide sponsored results”
via The Verge