YouTube is the most universally popular platform out there.
Everybody watches YouTube. All the different age groups have big numbers.
YouTube is the closest thing to a mass media platform we have these days.
Hospitality: Would you like some cake?
Sales: Can I get some cake? It’s great cake. What kind can I get you?
Customer Service: How was your cake?
Marketing: Here’s your cake.
The pattern for breakthrough marketing:
Pick a side. Make enemies. Build a tribe.
via Bots Gone Wild
What happens to the trailing 9 pricing psychology trick in a world without pennies? (Rounding up is not a long term answer for customer happiness.)
$999 still works
but does $9.99 become $10 or $9.95?
Does the decision become a signal of profitability and pricing power by retailer?
Choosing manual control over algorithmic features (smart bidding, automated audience targeting, etc) in paid platforms is like choosing manually-controlled traffic lights over automated ones.
(Yes, I did sit at a manually-controlled one, because road work, earlier and it was painful.)