I love when a client says “and I know Kyle will say…” and proceeds to say what I was going to say.

It means I’m being consistent and they’re listening. And there is trust going both ways.

Looks like the US TikTok sale is actually happening:

Effective as of January 22, 2026, your contractual relationship with TikTok Inc. will be assigned to BD TikTok USA LLC (“TT Commerce & Global Services”), a new U.S. subsidiary of TikTok Inc.

I’ve been getting Visit San Antonio ads on NBA podcasts (at least this is where I notice them).

If intentional, it’s genius.

The Spurs have an all world talent in Wemby. Listeners are likely avid fans who would love to see him play in person.

Pitch the whole package, give them an excuse.

Instagram is more or less the Reels app now.

More than 50% of ads shown and nearly half of time spent were in Reels in 2025.

It makes sense on the ad front as there are more opportunities to show them. Time spent is a mix of user behavior and platform focus—everything is TikTok now.

via CNBC

Yesterday was Quitter’s Day

What’s one marketing related activity you should quit this year?