I find this to be a very helpful way to think about AI

Venkatesh Rao proposes that Artificial Intelligence is actually Artificial Time, that it compresses decades, centuries of learning in hours and minutes and makes it available to us as augmentation

I have long taken issue with the “intelligence” part of the term “AI”. It pre-loads our thinking with ego since humans have a hard time conceiving of any type of intelligence that isn’t human intelligence.

What interesting things might we miss because the system isn’t imitating a human?

Don’t replace. Accelerate.

via Sentiers


Hire an indie agency in 2026

Indie agencies — more nimble, experimental and closer to challenger brands — are often the ones ushering clients into audio first.

Maybe this one?

via The Current


Through conversations with clients and watching the economic indicators, it’s clear the theme of 2025 was uncertainty.

More than half of Fourth District business contacts said that “uncertainty and the potential impact on demand” was the most important factor influencing their capital expenditure plans for the rest of 2025

SOP seemed to be “wait and react.”

Would not be surprised if 2026 sees reactionary responses to the uncertainty of 2025.

via Marginal Revolution


Is Google Choosing The Middle Way?

Google pushed hard into AI-in-search, but has (reportedly) scaled that back a bit. This is after the zero click revolution, of course.

Now it seems like maybe Big G is figuring out there is a middle ground where humans like to be. Clicking and exploring, but not having to do all the filtering work themselves (especially in a post-SEO hellscape).

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on.

Or maybe this is just wishful thinking.

via Search Engine Land


After listening to Meta’s Alex Schultz on the Marketing Over Coffee podcast, I have two things I want to try figuring out for clients in 2026:

  • Influencer marketing / Brand Partnerships
  • Click to Message campaigns

“Figuring out” looks different for each client. Time to experiment!