∞
I’ve been getting Visit San Antonio ads on NBA podcasts (at least this is where I notice them).
If intentional, it’s genius.
The Spurs have an all world talent in Wemby. Listeners are likely avid fans who would love to see him play in person.
Pitch the whole package, give them an excuse.
∞
Instagram is more or less the Reels app now.
More than 50% of ads shown and nearly half of time spent were in Reels in 2025.
It makes sense on the ad front as there are more opportunities to show them. Time spent is a mix of user behavior and platform focus—everything is TikTok now.
via CNBC
∞
I think it was implied in my post yesterday, but I want to add it to “officially” add it to the list.
Pay attention.
Show up.
Listen.
Ask questions.
Be curious.
Pay attention.