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CuriousMarketers.Club

Google

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    Some of your ads feel more expensive lately?

    This might be why:

    The Harris campaign has instead focused its digital spending on larger platforms like Google and Meta, where it has spent over $280mn this year. The vast amount of political spending on those platforms — already more than $1.5bn

    I’m not sure how they’re defining “this year” since the Harris campaign technically started in July when Biden suspended his campaign.

    $280 mil in 3 months?

    Either way, a lot of money putting pressure on the auction algorithms.

    via Financial Times

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    Meta is developing an AI search engine, to be embedded in its Meta AI chatbot. The company has reportedly been indexing the web for at least eight months. 

    Meta AI currently uses Google and Bing’s search engines when it fetches users answers about current events, financial markets, and sports.

    This highlights a few things:

    • Search is no longer a platform, it’s a feature.
    • Users want answers, not necessarily options.
    • Google will not be replaced by a copycat. It will be chipped away at by new, novel alternatives and user dispersion across other channels. (and maybe by antitrust)
    • Meta continues to reduce reliance on other companies wherever it can. The true realization of this will be a hardware platform, likely in the XR space.
    • For brands / creators, having your content on the web—preferably on a platform you own—where it can be crawled is once again the path to relevance. (see: Gwern)
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    Google Is A Monopolist? Part 2

    Google and the Justice Department are set for a rematch of sorts on Monday when they return to court to argue about Google’s alleged monopolistic behavior over how ads are bought and sold on the internet.
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    Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.

    Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group was populated by younger users.

    I wonder what the percentage is.

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    said Meta CEO Mark Zuckerberg on a call discussing the results with investors. “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.” 

    Digital marketers have been speculating this as a potential future, now Zuck has said it out loud. Based on Google’s PMax experience, advertisers won’t like it.

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