- AI chat-based search for all
- An AI-powered shopping experience with virtual try on
- Gemini in Chrome
- Multi-modal search via camera
- XR glasses
- How will this change user behavior?
- How will big G monetize AI search?
Early indications suggest that legacy SEO tactics —such as aggressive link building, keyword stuffing, or micro-optimization—will likely diminish in effectiveness. In their place, Google is prioritizing content that demonstrates topical authority, real-world expertise, and clear value to the end user
Amazon wants to be the Google Ads of CTV (potentially) moving to auction-based buying.
Lower costs, no delivery guarantees, and (I’d imagine) a workflow many digital-first buyers are more familiar with.
Now for the jargon:
non-guaranteed delivery across run-of-service (ROS) inventory, targeting any Amazon DSP audience, but with a dynamic pricing model.
That pricing flexibility allows real-time bid optimization within a defined range—marketers set a floor and a ceiling, and Amazon’s system works within those bounds to find available impressions.
I misheard “monetization upheaval” (in regards to publishers in the age of AI) as the “monetization of people”
Which, isn’t that really the root here?
The shift to social, the rise of influencers, Substacking the newsroom.
The person is the atomic unit of relationships. Mastheads are molecules.
Drop the look, keep the voice.
High-performing brands have shifted to voiceover-first UGC, Ads that strip away the face, drop the performance, and just let the message land.
As Google Ads tries to become more like social, are social ads becoming more like podcasts?
via Buyology
What Google announced at I/O that you might want to know about
(hint: it rhymes with “hey why”)
The two main questions for marketers:
We might get some hints during Marketing Live today.