Meta
Imagine this but in a pair of glasses like Meta’s Orion:
The future of watching football is here 🤯
— ESPN FC (@ESPNFC) December 2, 2022
(via nazwif/TikTok) pic.twitter.com/5tskjSFLFf
Sensors will only proliferate (ambient computing!) creating even richer augmented experiences.
Meta is working on “New Brand [Safety &] Suitability Controls”.
The big one I know some clients will love:
We’re testing the ability for businesses to turn off comments on ads
There is research that suggests ads with comments perform better (social proof?), but some industries and brands attract a lot of negative comments and/or don’t have the bandwidth to actively moderate and engage. Control on this capability would be nice.
B2B advertisers are increasingly turning to social to spread the word.
Unsurprisingly, LinkedIn is #1. Followed by Meta.
YouTube is riding the growing B2B video wave.
via EMARKETER
a VR headset is about withdrawing from interactions, whereas augmented reality is obviously about adding that layer onto existing reality. And so in that way, I think it's a lot more similar to a smartphone. So if you're trying to figure out what does the next platform look like, VR looks very different from that and AR looks much closer to the existing interactions we have while using our smartphones.
Why I’ve been on the AR bandwagon for years.