Meta
- Discovery
- Utility
Meta’s plan for growth among younger demos:
Surface content like an entertainment app (social media is basically TV now).
Do the classic “Meta experience upgrade” on things like marketplaces, forums (Groups), and events.
Network effect + massive infrastructure = advantage
Ben Thompson on Meta:
Market = time & attention
Differentiation = horizontal services that capture more time and attention than anyone
This is what makes the Zuck’s Bucks machine run.
It also means whatever captures attention and increases time spent gets rewarded.
Imagine this but in a pair of glasses like Meta’s Orion:
The future of watching football is here 🤯
— ESPN FC (@ESPNFC) December 2, 2022
(via nazwif/TikTok) pic.twitter.com/5tskjSFLFf
Sensors will only proliferate (ambient computing!) creating even richer augmented experiences.
Meta is working on “New Brand [Safety &] Suitability Controls”.
The big one I know some clients will love:
We’re testing the ability for businesses to turn off comments on ads
There is research that suggests ads with comments perform better (social proof?), but some industries and brands attract a lot of negative comments and/or don’t have the bandwidth to actively moderate and engage. Control on this capability would be nice.