Meta
Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.
These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.
Snap might be another early indicator. Have to imagine Meta is watching closely.
Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.
Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group was populated by younger users.
I wonder what the percentage is.
New learnings from The Meta Rep™:
If you pause a campaign / ad set / ad, you have 7 days to turn it back on without losing any of the learnings it’s accrued.
After that 7 days you’re starting over.
said Meta CEO Mark Zuckerberg on a call discussing the results with investors. “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.”
Digital marketers have been speculating this as a potential future, now Zuck has said it out loud. Based on Google’s PMax experience, advertisers won’t like it.
This is an excellent guide to Meta’s Audience Segments powering Advantage+ Shopping Campaigns (ASCs) from Foxwell Digital.
Includes audience types to use for each and ways to not try to keep the system from over indexing on existing customers now that the cap feature is gone.