Meta

Aug 12, 2024 ∞

As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for [things like] Meta Maps and SnapMap.


👀

image via The Verge



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Aug 8, 2024 ∞

More Meta insights from my (really good) rep.

Advantage+ Shopping Campaigns can handle up to 150 different ads, but what about “normal” campaigns?

It depends on budget (always), but my rep recommends 15 ads per ad set.

With 60-70% of those being video assets. Ideally with vertical versions.

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Aug 8, 2024 ∞

How do you set a budget for Advantage+ Shopping Campaigns?

According to my (really good) Meta rep, the rule of thumb is:

$100 per ad per day

ASC with 5 active ads = minimum of a $500 daily budget

This isn’t a hard and fast rule, but these campaigns definitely benefit from higher budgets.

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Jul 30, 2024 ∞

From Apple:

Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser

I think the importance of maps as an os layer will only grow in importance. Primarily for AR and mobility, but also as an ad platform.

As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for Meta Maps and SnapMap.

Mobile + location + discovery + UGC

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Jul 23, 2024 ∞

Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick around on your site.

(Like Google Ads max clicks and Meta link clicks optimizations.)

You can improve native ad effectiveness by keeping the landing page the native ad links to in a similar style as the native ad: valuable, interesting, and a soft sell.

Your ad makes a promise. Your landing page delivers on it.

The better you deliver on the promise you made, the more likely a conversion is to happen.

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