Meta

May 18, 2025 ∞
How will marketers react to uncertainty (thanks tariffs!)?
According to EMARKETERS Zach Goldner:
I think what marketers are going to do is what they always do during turbulent times.
Clamp down more on experimental spending
Reallocate more toward safer bets, like search > Lean more into the triopoly: Google, Meta, and Amazon
A Chinese pullback should lead to lower CPMs but be brave
Zig to the above zag
Now is the time for brand building and experimentation
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May 14, 2025 ∞
If you’re using link click optimization on Meta ads, you’re doing it wrong.
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May 8, 2025 ∞
You can set brand guidelines in Meta Ads Manager to help steer / personalize the AI to your brand for more on-brand generative options.
Another clear step towards less direct input from marketers and more genAI in the ads platform (and everywhere else) a.k.a. Zuck’s dream.

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Apr 23, 2025 ∞
From Meta:
we are expanding ads in Threads to all eligible advertisers globally, as well as access to inventory filter. This new placement—Threads feed—will be on by default for new campaigns using either Advantage+ or Manual Placements. Advertisers have the option to opt out of Threads feed via Manual Placements.
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Apr 12, 2025 ∞
Meta is adding a deluxe version of its smart glasses this year, likely trying to keep its lead.
plans to include hand-gesture controls and a screen for displaying photos and apps
The screen is limited—just a corner of one lens—but v2 is already in the works with both lenses getting in on the party.
App focus sounds like pics + maps + notifications. Handy first gen mix for a heads up display.
Who knows how tariffs impact the timeline (and already hefty price tag), but on-lens display is the next big step and true test for AR/smart glasses (and I’m bullish).
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