Meta
From Meta:
we are expanding ads in Threads to all eligible advertisers globally, as well as access to inventory filter. This new placement—Threads feed—will be on by default for new campaigns using either Advantage+ or Manual Placements. Advertisers have the option to opt out of Threads feed via Manual Placements.
Also on Bluesky
Meta is adding a deluxe version of its smart glasses this year, likely trying to keep its lead.
plans to include hand-gesture controls and a screen for displaying photos and apps
The screen is limited—just a corner of one lens—but v2 is already in the works with both lenses getting in on the party.
App focus sounds like pics + maps + notifications. Handy first gen mix for a heads up display.
Who knows how tariffs impact the timeline (and already hefty price tag), but on-lens display is the next big step and true test for AR/smart glasses (and I’m bullish).
Also on Bluesky
Sunday Paper: Is It Better To Have Many Short Impressions, Or A Few Long Ones – What Science Says About Advertising Length And Frequency
The optimal length for typical video ads is around 10 seconds, while atypical ads may require 20 to 70 seconds for better recognition and engagement.
Also on Bluesky
TechCrunch shares that a social media tester found:
a “Write with Meta AI” prompt on Instagram that allows people to get AI-generated suggestions for comments to users’ posts.
(This is known as “pulling a LinkedIn”)
Content creation and engagement on social platforms has shrunk as they’ve turned more into entertainment and social sharing platforms.
But they need content and signal to feed algorithms and extend scroll sessions.
Minimize the effort to dopamine release.
How long until a platform delivers real-time content generation and social-style commentary via AI?
Also on Bluesky
Display is dying
Returns on programmatic ad auctions are returning so little, Digiday could not find a source to speak on the record. One anonymous revenue lead at a North American publisher says they’ve seen double-digit CPM decreases across the board in 2025. An executive says online display ads bought through auction in the fall are down as much as 30% compared to 2023’s Q4
AI (and other algorithms) + the growth of retail media (thanks 1st party data) + longstanding wariness around programmatic = growth of more attractive (or hyped) alternatives for marketers