Google ruling LLM 101:
chatbots now routinely incorporate into their responses fresh information from the internet or other sources through a process known as grounding
before, an LLM’s response was time-limited by the end date of its training data…through grounding an LLM can now access content beyond its training data, such as web pages in a search index, to provide more recent and more accurate information
pre-training creates a base (or foundation) model, which is then post-trained (or fine-tuned) on collections of data so that the base model can perform specialized tasks
What Battery Charge Level Gets The Best Ads?
AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a reminder about what plays a role:
factors like:
- Advertising ID (IDFA or GAID);
- Vendor IDs (IDFV);
- IP Address;
- App Set IDs;
- Device make, model, carrier and operating system;
- Screen size and orientation, audio volume, battery and memory usage;
- Name and properties of the mobile application showing the ad;
- The country, time zone, and locale settings of the device;
- Network connection type and speed;
- Internet browser user-agent;
- Browsing behavior and search and purchasing histories;
- Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners’ websites and advertisements.
The thumb is hovering over the buy button…
What’s the last nugget of info that gets the click?
Is it right next to the button?
It probably should be 👇
Added a USP bar under the Add to Cart button to communicate value without clutter.
The Results:
$75,600 per month
$907,200 per year (forecasted)
Significant lift in conversion rate and add-to-cart actions
via Oliver Kenyon
Comprehension debt is the new technical debt
Arvid nails the dangers of vibin' with AI
when we don’t comprehend what the system does anymore. We don’t understand it because we never built the understanding in the first place.
What happens when you need to adjust your strategy or codebase? If the answer is going back to your AI, then that’s where the value is created.
Don’t use AI as a replacement (at least for your value-add activities), use it as an accelerant.