I’d rather get crushed for being optimistic than praised for being miserable and negative.
Forecast from a position of realism.
Then do one from a place of optimism.
Aim for the second.
The question guiding AI adoption/deployment often seems to be “what can we automate?” (which is, of course, not a new question, we just have a new tool to use in the answer.)
The better question is: what shouldn’t we automate?
Then work backwards from there.
If you’re bored with your core brand message and feel like you’ve been saying it over and over…
Good
Keep going.
Say it again.
It’s probably just starting to take hold outside your brand’s walls.
What story is your industry based on?
The most fascinating part of the study on 400 books is that almost every popular diet follows the same narrative formula. The scientist calls it a modern “Fall of Man” story.
It goes like this:
Step 1: Once, humans were healthy.Step 2: Then something corrupted us — modern food, processed ingredients, industrial agriculture, seed oils, something.
Step 3: But if you follow these rules, you can return to that pure, uncorrupted state.
Should your story go with or against the grain?
Bottled water = plastic
Fiji ✅
Liquid Death ❎
via The Pump Club