Low-income consumers feeling a pinch in the economy are leading to lower-than-expected sales for Dollar General
Not a great sign, especially with the recent downward revision of the jobs numbers.
But maybe there’s a silver lining.
As inflation eases, more retailers are starting to cut prices and focus on value for money messages. This essentially intensifies competition and gives shoppers more alternatives to Dollar General.
YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.
YouTube is massive but probably still underrated somehow.
Netflix is second to YT among streamers with both well ahead of the pack.
Growth hacking is just that—hacks, tricks, shortcuts.
It’s like lighter fluid. There’s a purpose for both (usually speed and ease).
But once the lighter fluid burns off, what’s left?
- Expensive in the short run
- Cheap in the long run
95% of consumers are likely to revisit a brand after a positive experience
This Fall Will Be Fun For Marketers: Part 2
67% of consumers are anticipating marketing fatigue by November 1, 2024.
Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.
Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023.
61% plan to budget more for gifts this year.