Sounds like clickbait: an idea so wild it just might work!
The idea is that the US would require Google to make its search index publicly available for anyone to use.Wouldn't this be taking something that belongs to Google, though?Not really. The search index is a collection of keywords and other data from websites created by other people and other companies — not Google.
This would be interesting, and API access could be a revenue stream. But it feels unlikely.
This vibes with what I’ve been seeing in reporting
Intent is building, evidenced by improved CTR and CPCs - but conversion behavior isn't there yet. Low CvR and ROAS plagued the industry last week. This signals a movement in a "thinking about buying" direction. Something about the post-vacation late days of summer have us thinking about the future.
People are trying to sneak in some summer before it ends. Back to life, back to reality after Labor Day.
As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for [things like] Meta Maps and SnapMap.
👀
image via The Verge
Google wanted advertisers to turn everything over to the algorithms with Performance Max, advertisers pushed back and asked for a peek inside the black box. Big G blinked.
Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative.YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places.
Oh yeah, and more AI.
I love this from Sidekick Books:
Award-winning publisher of hybrid and experimental multi-author treasuries and pamphlets. We believe the most interesting place to start is at the edges, on the borders between things.
Clear and concise.
Prominently displayed on the homepage.
No confusing what they do or what they’re about.
And they are making it clear they aren’t for everyone. Not for the mainstream.
Are you comfortable cutting out as many as you invite in with a simple sentence? Are you this clear about what you do?