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Why “Curious Marketers Club”?

In the words of James Clear:

There are many recipes for success. There is no single way to win. But nearly all recipes include two ingredients: curiosity and drive.

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Yup

JPMorgan’s pivot to advertising means all companies are adtechs now

The crumbling of cookies has shifted value from third-party cookies to first-party cookies.

Which means anyone who has customer data can now create an ad platform.

&, as we’ve seen repeatedly lately, ads are where large scale revenue growth happens these days.

via Financial Times

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YouTube is big enough that it’s its own category when it comes to how people watch videos

via eMarketer

A chart showing how US viewers watch digital video with over-the-top (OTT) services #1, YouTube second, then subscription OTT. Lagging behind the top 3 is ad-supported video on demand (AVOD), free ad-supported streaming (FAST), and way back is digital pay TV.
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Reddit has launched their Meta catalog and Google Shopping ads clone: Dynamic Product Ads.

Very tempted to try these since the forum has taken over Google Search results (part of the licensing deal courtship?).

& there’s this:

Reddit is saying Dynamic Product Ads drove 1.9x greater Return on Ad Spend (ROAS) when compared to conversion objective campaigns, based on the results of testing in Q1.

Reddit is a destination for shopping / product research, why not try to close the loop and turn it into a purchase driver.

via Search Engine Land

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The power of influencers continues to grow, but their status as a marketing channel has been recognized and accepted:

“authenticity” as a valued trait in influencers may be on the way out. Only 35% of Gen Z consumers said they cared most about authenticity from influencers, while 47% said they cared about follower count.

Traditional cool may be back in vogue for 2024, and what’s more traditionally cool than popularity?

via Marketing Dive