Taco Bell gets it 🔔
Their Distinctiveness Rule:
You can change either the taste or the form, but you can’t change the taste and the form.
People want their new to be familiar. They need an on-ramp.
Your thing also has a language. Changing the “taste” and “form” (whatever those are for your thing) is more likely to make it a different thing altogether.
Be different. But make it rhyme.
via Austin Kleon
Speak to someone’s pain and emotional state at the right moment, and you’ll have their attention.
It’s hard to do this if you’re only in it for the money or don’t care about your customers.
via DemandCurve
The modern consumer journey according to DemandCurve:
- They see your ad while doom-scrolling Instagram. They click.
- Something distracts them away from their phone.
- They remember later in the evening (or 3 weeks later) thanks to a Trigger Event.
- They Google your company name.
- They visit your homepage, not the conversion-focused landing page you intended them to hit.
Between screenshots and post save buttons, everything is a bookmarking app now.
Marketing is like gardening. You plant a bunch of seeds and sometimes the best plant comes from the compost heap.
This is the first AI related “breakthrough” I can remember being attributed to Apple
Apple researchers have developed a breakthrough “multi-token prediction” framework that enables large language models to generate text up to 5 times faster while maintaining output quality
Has it finally entered the chat?
via Perplexity
People want to be part of the in crowd, but each person’s in crowd is different.
When one or two friends start talking about something we can probably still get away with ignoring it. But when it’s more than that, our worst fear is being left out and lonely…so we have to check it out. Maybe because we’ll like it too…but definitely so we look smart next time it comes up.
You don’t need to reach everyone, just the ones that will talk about it.