The design joke is that clients always ask to make the logo bigger.

But maybe they should be asking to make the text bigger. At least when it comes to numbers, where it boosts memorability.

Caveat:

The effect is strongest when the brand is unfamiliar; for well-known or premium brands, prior brand equity outweighs visual design cues.

Purchases keep the lights on, but what happens after the purchase is what wins hearts and minds.

Many customers buy again out of habit, convenience, subscription inertia, or a lack of viable alternatives. That doesn’t mean they love you. It means you haven’t lost them yet. And the most dangerous thing in retention isn’t churn, it’s false loyalty.

Real loyalty is when a customer defends you, recommends you, and chooses you even when cheaper, faster options appear. It’s not just what they do, it’s what they feel when they think about your brand.

via Buyology

Trust has always been tricky in digital marketing. Building it in a post-AI world only more so.

All the video tips talk about hooking attention ASAFP. But when should you pitch your product?

On that front, short form is becoming long form:

“We’re seeing a trend where some ads are starting to introduce the product much later—like after 40 or even 50 seconds—focusing instead on education upfront. This wasn’t something we saw a year ago,” Chaimovski notes.

via Motion (Education Advantage card)

The streaming wars are over, YouTube and Netflix won.

On average, YouTube has an audience of seven million viewers watching off a TV set at any given moment during the day, more than Netflix’s daily average of 4.7 million, Nielsen said.

&

tuned into YouTube on their TV screens at night this year while 10.7 million are watching Netflix, Nielsen said.

Netflix is TV 2.0. YouTube is the second screen home big screen.

From here on staying in business is about financials.