Because it’s still human to human
in the rush to embrace AI tools, it’s easy for marketers to lose sight of what advertising is truly about—building trust, evoking emotion, and connecting with consumers.
AI can help advertisers generate content faster, cheaper, and at a greater scale than before. But volume alone doesn’t make ads remarkable. As Mirella Crespi, founder of the agency Creative Milkshake reminds us, “The goal isn’t just to make ads faster—it’s to make people feel something.”
Accelerate, not replace. Free up your time for your mind.
via Motion (Authenticity Renaissance card)
Add this to the interesting pile:
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
The big low price players dropped spend (thanks tariffs) opening up room in the auction competition for other retailers. And shoppers seemed to like it.
🍵 Reading the tea leaves, people aren’t searching Google Shopping to find products on cost competing aggregator platforms. They either don’t want to buy on Amazon or already searched there and the came to Google.
Amazon (and other platform) discovery doesn’t happen via other shopping channels, it happens before shopping searches start.
Gary Washburn gets it, generations are garbage:
I think it’s stereotypical of people putting millennials, like all millennials should all be hanging out and doing all the same things and listening to Drake and playing video games and posting on Snapchat.
They’re not all the same. They’re different.
Similar demographics do not mean similar psychographics do not mean the same needs, wants, dreams, and aspirations.
Don’t fall for the proxy trap.