I misheard “monetization upheaval” (in regards to publishers in the age of AI) as the “monetization of people”
Which, isn’t that really the root here?
The shift to social, the rise of influencers, Substacking the newsroom.
The person is the atomic unit of relationships. Mastheads are molecules.
American Eagle is taking a new route to reach its Gen Z audience—through the written word.
&
Though Substack may not be the first choice for brands to reach Gen Z, its appeal is rising among the younger generation.
Something something zig vs zag
Or, as I once said:
Short-form video has eaten the world, which means another format will soon disrupt it.
via EMARKETER
You can use LinkedIn as a CTV ad delivery channel:
Connected TV Only Campaign
Connected TV video ad campaigns allow you to reach professionals on their connected televisions or streaming devices. Engage your audience with high quality video ads on a larger screen.
Important Changes
- Only video ads are supported
- Connected TV campaigns are only available on LinkedIn Audience Network
- Videos must meet CTV video specifications
How confident are you in your product that you’d talk positively about your competitors’ products in public?