The easiest job in marketing is to give people what they’re telling you they want. And sometimes companies even mess that up.

This story (YouTube link) from Bryan-Michael Cox shows the value of listening to fans.

The fans were asking for this song. First of all, they didn’t even put the song on the album initially. The fans were asking for the song because…they were playing songs during the pandemic on a Live and played the snippet and the snippet went viral. And everybody asked for the song and the album comes out, the song’s not on the album. So they had to go do a re-release.

Each individual is a heliocentric universe in which they are the sun.

When it comes to your marketing, they don’t care about you. They care about how your offer and brand fits into their universe as a satellite.

Don’t talk about you. Talk about what you do for them.

Right human
Right message
Right time

Do something expensive to increase the perceived value of your thing.

via Nudge

This highlights the difference between “creative” as a noun and “creative” as an adjective.

A creative piece of creative stands out in a sea of uncreative pieces of creative.

via Edward Cotton