Consumer confidence is inching back up (even January’s dip has been revised upward a bit).

People still aren’t feeling great about the present moment, but expectations for the future are getting rosier.

The index is currently sitting at about 2015 levels.

Interestingly:

Consumers’ plans to buy big-ticket items over the next six months rose

The generational split is interesting too (even though generations are garbage)

Know your goal.

Know what you’re measuring.

Know how they relate.

Fandom is format-agnostic.

Format is the mechanism, not the message.

If they’re fans of the format, they’re not fans of you.

Find your message.
Find the others.

via Sounds Profitable

Tariffs are now 15% across the board.

Which is legal for 150 days before Congress has to bless an extension.

🎢

via Reuters

The International Emergency Economic Powers Act, 91 Stat. 1626, does not authorize the President to impose tariffs.

The Supreme Court (full opinion pdf).

So at least for now, the tariff rollercoaster is over (probably).