UMich’s Survey of Consumers tells a slightly different story, February was basically the same as January.
Wallets are still feeling squeezed:
About 46% of consumers spontaneously mentioned high prices eroding their personal finances; readings have exceeded 40% for seven months in a row.
The K-shaped economy continues to capitalize:
wealthier and higher-income consumers feel better insulated from any possible risks to the economy.
Consumer confidence is inching back up (even January’s dip has been revised upward a bit).
People still aren’t feeling great about the present moment, but expectations for the future are getting rosier.
The index is currently sitting at about 2015 levels.
Interestingly:
Consumers’ plans to buy big-ticket items over the next six months rose
The generational split is interesting too (even though generations are garbage)
Fandom is format-agnostic.
Format is the mechanism, not the message.
If they’re fans of the format, they’re not fans of you.
Find your message.
Find the others.