Retro is an evergreen trend, thanks to the One Song podcast I now have a benchmark for what that means:
Retro is almost always running on a 20 year clock
So if you want to try riding the front of the retro wave, look back 19-20 years and pick your trend to revive.
Microsoft’s Clarity is an under discussed part of the analytics toolkit (who doesn’t like free heatmaps and session recordings?), the new conversion maps feature will only make it more useful.
Conversion maps provide specific data of key business metrics of your E-Commerce sites. Through Conversion maps, you can understand your website interactions that affect your purchase rate.
Conversion maps show the conversion rate, representing the percentage of all sessions that resulted in a purchase when a user clicks in a selected area.
Beware “not”
Soon after being exposed to a message, people forget whether or not there was a “not” in it.
Meaning your anti-positioning backfires.
Over time, “not like those other companies” becomes “like those other companies.”
Think in terms of “not,” but don’t say it.
EMARKETER with more good research, as usual.
the most intrusive ads and the least likely to be noticed ads were the ones where the display covers the entire screen.
The best kind, the most likely to be noticed and the least intrusive ads were pre-roll video and targeted ads using your search history were a close second.
the level of interruption of the ad rather than its invasiveness informed how ads were ranked, mid-roll ads, display ads and that fully covered the screen and ads that follow users around the screen were ranked as much more intrusive than any targeting method.