Are you going to get out of the way and stop making things that are about you and instead start making things that are from you, that people are looking forward to and value?
A question from Steve Pratt that more companies need to ask themselves about their marketing.
Especially owned channel / content marketing.
People don’t just want to know what you make. They want to know what you’re made of.
At Blue Ion, we’re big into help brands uncover, articulate, and share their mission, vision, and purpose. Which means we’re always collecting compelling thoughts about these ideas.
I like these from Dr. Michael Gervais
Vision
Vision is like this compelling future that I see, I imagine, and it is so compelling and beautiful and electric to me that I want to work towards that future state.
Purpose
Purpose is the deep why that you’re here.
To get deeper, ask another why.
Is SEO for AI all about vectors?
Instead of relying on exact keyword matches, search engines now use vector embeddings – a technique that maps words, phrases, and even images into multi-dimensional space based on their meaning and relationships.
3 strategies mentioned:
- Add semantic topic modeling to your keyword research mix
- Focus on where topic meets intent over keywords
- Make good content (which means make it for humans, not bots)
Of course, the best way to find out what AI might think about your content is to use AI to tell you.
YouTube is making changes to avoid the most annoying ad placement occurrence on the platform, a midroll ad cutting off a sentence.
Starting May 12, 2025, We’re improving the quality of mid-roll ads on YouTube. That means we’ll show more mid-roll ads at natural break points, like pauses and transitions, and fewer ads where they may feel interruptive or cause viewers to abandon the video, like in the middle of a sentence or action sequence.
Another example of AI (I’m assuming) turbocharging contextual features.