we didn’t ban noisy aircraft we banned supersonic aircraft

Incentives matter and words matter.

Here, poor word choice disincentivized an entire industry.

Clarity of messaging helps align incentives.

via Alex Tabarrok

TV is now the primary device for YouTube viewing in the US.

and according to Nielsen, YouTube has been #1 in streaming watch time in the U.S. for two years

And Mr. Beast has more subscribers than Netflix.

YouTube is mass media via niche media.

via YouTube

As Seth said:

Discovery doesn’t just happen in the online store’s search box.

I would go further and say true discovery never happens in the search box.

Awareness and exposure—the precursors to intent—happen elsewhere. In the rhythms and routines of life separate from shopping.

Anthropic released the Anthropic Economic Index

The Anthropic Economic Index aims to understand AI’s effects on the labor market and broader economy over time. The Index provides the clearest picture yet of how AI is being incorporated into real-world tasks across the modern economy.

Trends are based on anonymized usage data for their Claude model.

Seems like a useful indicator to add to the monitoring mix.

All advertising is unwanted, so if you’re going to crash the party, bring some champagne.

-Bob Thacker