The Walmart index is…unclear
The mega-retailer forecasts lower growth this year, saying:
“We have to acknowledge that we are in an uncertain time and we don’t want to get out over our skis here.”
More high earners are shopping for rollbacks, as value remains shoppers' top priority.
Walmart did not factor looming US tariffs on foreign goods into its forecast, because it’s unclear if or when they’ll kick in.
inventory levels increased 3% last quarter, suggesting it may be calling in orders to get ahead of future levies.
via The Daily Upside
Retro is an evergreen trend, thanks to the One Song podcast I now have a benchmark for what that means:
Retro is almost always running on a 20 year clock
So if you want to try riding the front of the retro wave, look back 19-20 years and pick your trend to revive.
Microsoft’s Clarity is an under discussed part of the analytics toolkit (who doesn’t like free heatmaps and session recordings?), the new conversion maps feature will only make it more useful.
Conversion maps provide specific data of key business metrics of your E-Commerce sites. Through Conversion maps, you can understand your website interactions that affect your purchase rate.
Conversion maps show the conversion rate, representing the percentage of all sessions that resulted in a purchase when a user clicks in a selected area.
Beware “not”
Soon after being exposed to a message, people forget whether or not there was a “not” in it.
Meaning your anti-positioning backfires.
Over time, “not like those other companies” becomes “like those other companies.”
Think in terms of “not,” but don’t say it.