“Authenticity” is mentioned a lot when it comes to content. This can be a weird word for brands. What’s an authentic piece of content from a furniture company?

I like Motion’s use of “lo-fi” instead of.

Lo-fi creative mirrors the content people consume daily—raw, unpolished, and human. It thrives on imperfection, delivering a sense of realism that highly polished ads often lack.

via Buyology

Great work finds emotions, stories and possibility. Great work invents new boxes.

The Yellow Brick Road is mostly an illusion.

-Seth Godin

The inflection points rarely arise from answering requests.

Is your brand a noun or a verb?

A mirror or a window?

A mission statement on the wall or values in action?

A platform or a mandate?

Can you turn the wait into an experience?

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new.

via MarTech