Meta
Zuckerberg isn’t just saying the quiet part out loud, he’s saying it a lot.
we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge, I think it is a redefinition of the category of advertising.
Probability is high that this approach becomes very successful. The value of the human hand will also increase.
via The Verge
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In the garden, dig a $100 hole for a $10 plant.
Gardening is a great metaphor for marketing.
from Excellent Advice for Living by Kevin Kelly 📚
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Listening to my morning Celtics podcast when host John Karalis uses the example of leaving a party as a metaphor:
You know when you’re getting ready to leave a party and you start looking at your watch and you’re like “ok, I’m going to start looking for the opening here”. And unless somebody comes along and hits you with a great story, unless somebody comes along and hooks you to stick around…you’re going…
That’s everyone on the internet scrolling and clicking.
They’re constantly leaving the piece of content in front of them until it hooks them.
You have to hit them with the great story.
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It appears Meta’s Advantage+ Shopping Campaigns will be dead early next year.
Start building your Advantage+ Sales Campaigns now and let them run alongside until you’re ready to pivot on your timeline.
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Meta is growing its smart glasses lineup 🕶️
Another name brand partnership, this time geared towards a different consumer. Clearly there is revenue here.
Like the existing Meta Ray-Ban glasses, the Oakley model features a front-facing camera, along with open-ear speakers and microphones that are built into the frame. After they are paired with a phone, the glasses can be used to listen to music or podcasts, conduct phone calls, or chat with Meta AI. By utilizing the onboard camera and microphones, Meta AI can also answer questions about what someone is seeing and even translate languages.
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