Meta
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Al glasses gained further traction in the first half of the year, with Ray-Ban Meta more than tripling in revenue year-over-year.
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Following the category-defining success of Ray-Ban Meta, the #1 selling Al glasses in the world which had sold millions of units since launch…
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the insatiable demand for Ray-Ban Meta
Meta is mentioned 32 times in this eyewear company’s earnings report.
Oakley and Prada versions are next.
Is Zuck’s hardware platform dream being realized? Smart glasses remain my bet for the next consumer computing shift.
via Luxottica earnings report (PDF)
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Zuckerberg isn’t just saying the quiet part out loud, he’s saying it a lot.
we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge, I think it is a redefinition of the category of advertising.
Probability is high that this approach becomes very successful. The value of the human hand will also increase.
via The Verge
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In the garden, dig a $100 hole for a $10 plant.
Gardening is a great metaphor for marketing.
from Excellent Advice for Living by Kevin Kelly 📚
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Listening to my morning Celtics podcast when host John Karalis uses the example of leaving a party as a metaphor:
You know when you’re getting ready to leave a party and you start looking at your watch and you’re like “ok, I’m going to start looking for the opening here”. And unless somebody comes along and hits you with a great story, unless somebody comes along and hooks you to stick around…you’re going…
That’s everyone on the internet scrolling and clicking.
They’re constantly leaving the piece of content in front of them until it hooks them.
You have to hit them with the great story.
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It appears Meta’s Advantage+ Shopping Campaigns will be dead early next year.
Start building your Advantage+ Sales Campaigns now and let them run alongside until you’re ready to pivot on your timeline.
Also on Bluesky