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So about them cookies

Google delays third-party cookie phase-out to 2025 (maybe)

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

Consider this a grace period to get your plans in order.

via Search Engine Land

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About that TikTok ban

The Senate passed a bill on Tuesday that would restrict the video app TikTok, a historic development in government regulation of social media that’s on track to quickly become law.
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It received overwhelming bipartisan support in both chambers of Congress: The Senate passed the package 79-18 and the House approved the TikTok portion of the bill 360-58. President Joe Biden signed the legislation into law Wednesday.

Far from the end of this saga, but this is as real as a ban has seemed so far.

via USA Today

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Temu is spending like crazy on advertising

“As a result, this increases everyone’s CPA (cost per acquisition) on platforms like Meta and Google because large advertisers like Temu are monopolizing ad inventory and heightening the costs of the advertisers targeting the same audiences.”

over 9,000 active Temu ads are running across platforms.

Be prepared for shifts. These systems (Meta’s auction) are volatile, and businesses should always be prepared to pull back when need be, and have a toolkit of options for where to place their online ad dollars.

2024 gonna be bumpy.

via Adweek

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A ByteDance ban might be getting closer to reality:

The House once again passed a bill that could ban TikTok from the US unless its Chinese parent company ByteDance divests it — but this time, it’s in a way that will be harder for the Senate to stall.

The bill passed 360-58 as part of a larger bill related to sanctions on foreign adversaries like Russia. It’s part of a package of foreign aid bills that seek to provide military aid to Ukraine and Israel and humanitarian aid to Gaza.

via The Verge

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Market your brand the way your brand’s personality would.

What people get stuck on with brand marketing is, “oh, I gotta do billboards or podcast ads or commercials.” & you don’t actually have to do all those things. You have to say what is a different, clever idea that I can afford to do that’s gonna get everybody’s attention.

There is no one size fits all.
& having fun works.
& is way more fun.

via Marketing Against the Grain 📼_