Search: Then & Now
Search, the old way: craft a machine-interpretable query, plug into search bar, sift through 10+ blue links (sound a bit like prompt engineering?).
Search, the new way: open favorite app, toss in casual query, entertain your way to an answer.
Thanks to the rise of contextual machine understanding, everything is a search engine now.
“Search has fundamentally transformed from this old model of ‘I have a question, I need an answer,’ to really a place for stories and perspective”
&
“They’re not just looking for quick answers. They’re looking to explore, compare, and really shape their perspectives.”
Consumers are smarter and more empowered than ever before.
Build relationships by providing value via a brand with a personality.
October’s consumer confidence survey results = 😐
Consumer confidence moved sideways in October…Changes to the individual subcomponents were also limited and largely cancelled each other out.
Confidence…
declined for consumers under 35
and…among consumers over 55
improved for consumers aged 35 to 54
fell for consumers making less than $75K a year
improved for most of the income groups making more than $75K
largest increase among those earning over $200K
Younger consumers and consumers earning over $75K have been the most optimistic overall
🎶Sp-sp-splinters🎶
Jyll is my go to for Google Ads insight, so this caught my attention:
Too many assets means your ad will take too long to learn and optimize - or never learn at all. 8-10 headlines and 3 descriptions is plenty for most advertisers
Google wants all the robot food, but maybe all is too much.
It makes sense… 🤔