ChatGPT ads are going well for OpenAI and soon more advertisers will have access.
Self-serve advertiser access is on track to launch in April
No word yet on if/how the premium minimums and pricing from the beta will apply to self-serve.
What questions are you asking?
Are they the right ones? Are they taking you in the right direction?
Are the follow-up questions clarifications or further explorations?
Why are you asking them?
Don’t reinvent the wheel.
Wear out the treads and ride it until it goes wobbly. Then hammer it back into shape and keep rolling.
James Clear with a solid marketing strategy in 12 words:
If the path is crowded, differentiate.
If the path is empty, validate.
Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.
What makes you different in a way that matters to the buyer?
And does it actually work?
What catches attention?
What sells?
Not always the same thing.
But both have a purpose.
Sometimes you need a spectacle.
Do people buy from you happily or grudgingly?
Being better than the rest might just mean you’re the best of all the bad options.