What’s your business goal?

How large is the ask you make of your customers?

What are the meaningful steps they take to get to yes?

Measure them.

A perfect example of my recommended approach to AI: experiment but double check the outputs

Your customer’s last experience with your brand leaves a lasting impression.

If you make tasks like unsubscribing, returning, refunding, problem resolution (etc & so on) easy, you leave the door open for the future.

Treating them as afterthoughts = throwing a Molotov cocktail onto the bridge

What’s the core of your brand story that applies across audiences?

What does everyone know you for?

Why do you do what you do?

You can race to the bottom. Or you can race to the top.

One takes hard work.
One has a short runway.