If you’re a marketer, read this.

Because this is the role you play for the companies you market.

What catches attention?
What sells?

Not always the same thing.
But both have a purpose.

Sometimes you need a spectacle.

Do people buy from you happily or grudgingly?

Being better than the rest might just mean you’re the best of all the bad options.

Explore widely. Sometimes the best inspiration comes from left field.

Ads sell an aspirational state.

Consumers buy their next state.