Your ad/post/content isn’t just competing with the other options around it in the feed.

It’s competing with what’s on the second (or third) screen.

With what’s happening in the viewer’s environment.

With the to-do and to-consume lists.

For marketers, it’s telling them that people are spending more time with their attention on other screens while they’re on the mobile devices.

A little harder to reach the consumer because their attention is divided.

Each individual piece of content is unlikely to be remembered over time. It’s the aggregate and l overall impression that matters.

via EMARKETER


“We’ve got a bunch of great C chords! There’s gonna be some E minors and some G’s! And some cymbal hits!”

That’s not a great way to sell an album. Information rarely sells art.

Information rarely sells most things.

Features and specs help make the final decision, when the consideration set has been narrowed down.

Emotional messaging is where the process starts.

People aren’t searching for a specific horsepower on their lawnmower. They’re searching for shorter grass with less effort.

They’re searching for a well maintained stage for memories.

_via Gabe the Bass Player


Meta is growing its smart glasses lineup 🕶️

Another name brand partnership, this time geared towards a different consumer. Clearly there is revenue here.

Like the existing Meta Ray-Ban glasses, the Oakley model features a front-facing camera, along with open-ear speakers and microphones that are built into the frame. After they are paired with a phone, the glasses can be used to listen to music or podcasts, conduct phone calls, or chat with Meta AI. By utilizing the onboard camera and microphones, Meta AI can also answer questions about what someone is seeing and even translate languages.


Silicon Valley has agreed, smart/XR glasses are the future.

The Goliaths are taking the iterative approach. Start with the minimum viable device and move towards optics. They want to own the platform.

Xreal is taking the opposite approach. Start with the optics and work back to platform status.


amid the race to automate, a critical truth is emerging: the brands making the most significant impact aren’t the fastest. They’re the most intentional. When everything is automated, meaning becomes the differentiator.

via MarTech