A disciplined menu structure doesn’t limit user choice, it increases it.
If someone is asking “where do I go next?” / “what do I do next?” during one of your experiences, it’s probably not a great experience.
via Seth Godin
A good search experience gets someone off platform as quickly as possible.
A good social experience keeps them on platform (yeah, this is debatable).
What happens when search tries to keep people on platform?
What happens when social takes on search?
What’s a good LLM experience?
TikTok is betting big on search ads
122 open roles tied to TikTok Search across sales, engineering, and product teams.
The safest marketing budgets are those tied to direct response conversion, which on the internet usually means search.
TikTok Shop muddied the commerce waters for The Clock App, maybe this will unlock some of those budgets for it to collect.
Memes, trends, virality seeking behavior. It all works a lot like making a Hollywood blockbuster: follow the formula.
We’re living through the reign of Template Chic: a global style consensus built on recycling the last thing that worked. Not because people don’t care, but because the industry stopped asking them to.
AI can both accelerate and steer this trend. So…
the best brands resist this erosion. They speak with clarity, even if softly. They don’t design for consensus. They design for conviction. They trust the audience to catch up, or not.
In the garden, dig a $100 hole for a $10 plant.
Gardening is a great metaphor for marketing.
from Excellent Advice for Living by Kevin Kelly 📚
Yesterday I asked if Amazon leaving Google Shopping is “temporary or a sign that the channel wasn’t worth the money?”
Google’s dominance in product discovery is under pressure as consumer behavioral shifts and genAI tools reshape how people search, shop, and buy.
The Year of the Splinter is now on year 3 and the era of the mega platform is over.
Google could become this cycle’s Microsoft.
via EMARKETER
The Silicon Valley Xerox machine is humming again, Instagram and TikTok want to pull a YouTube and move to the big(ger) screen.
Why? Pull in the different demos and higher ad rates that TVs make possible.
Amazon has turned off Google Shopping (ads and free from the sound of it).
Auction pressure has reduced dramatically between this and the Temu and Shein pullbacks. Should mean a lot more opportunity.
Now the big question, is this temporary or a sign that the channel wasn’t worth the money?
AI may resolve a problem with the fishermen, but it wouldn’t change what is in the pond.
-Philippe Aghion