Write.
Remove.
Reevaluate.
Solid editing advice from Lee Kiernan, guitarist in IDLES.
You can craft more engaging messages if you think of them as songs you want your fans to sing with you. Which means they need to emotional anchor points and can benefit from the poetry of gaps—spaces for the fans to fill in their own meaning.
If you’re in the business of selling to other businesses
Your clients are paying you with their customers’ money
If you don’t help them make money, it’s hard to justify taking their money
Real life is impressionism. Forget the perfect paint strokes and embrace the art of life that is a little less polished.
Advertising used to sell polished ideals of life with the product or service. People bought the dream.
Social media killed that.
People don’t buy the dream of perfection. They want to buy the thing that acknowledges reality—the rough edges, the good enough, the messiness of life.
Take some sandpaper to the polished edges of your brand and rough it up a little bit. Show some personality. Ditch the gloss.
Consumers are feeling a little less confident as Labor Day looms.
The Consumer Confidence Index, Present Situation Index, and Expectations Index all decreased from July (which had an upward adjustment on its confidence index).
Among demographic groups, confidence fell for consumers under 35 years old, was stable for consumers aged 35 to 55, and rose for consumers over 55.
Blame: tariffs, inflation / high prices, recession concerns