The work of marketing is not the selection of suitable messages. The work is the task of engaging another mind. It is a constant dance between understanding your subject and understanding how a future customer will react to it - a customer you can never know, but which you still have to intuit.
vandalizing a quote from John Higgs
”By Humans, For Humans”
How long until this is a positioning signal?
How long until this is a signal of the new luxury?
If you can prove it in 5 seconds, don’t explain it in 20.
We’re all tired of explanations and promises, we just want results. Your marketing is no different.
via DTC Daily
The clock circus continues
TikTok is reportedly developing a separate version of its app for U.S. users, with a planned launch date of Sept. 5, according to reports. The current app would stop functioning in the U.S. by March 2026.
I’ve stopped paying attention to this charade for the time being, but a separate US-only TikTok could have interesting ramifications for advertisers.
Will it function the same?
Will the discovery algorithm be less effective?
Will advertisers still be able to target international markets?