Turns out Meta is like X and LinkedIn, it doesn’t want your links in the main post.
Users have reported seeing the following message when preparing to post a link in Facebook page posts:
Maybe that means that you should be including all of your post links in the first comment, and an image in the main post, which is what many high-performing publishers on Facebook are currently doing.
Amazon 🤝 Roku
Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
Advertisers can now deliver on Roku surfaces via Amazon’s DSP.
This Exponential View episode is worth a listen as a quick overview of the current tech inflection points, like:
- the AI layer upending the current ad funded model of the “open” internet
- why we should approach AI model advancements with optimism
But this is the big one for me:
It”s no longer about phones. It’s about ambient computing.
Ambient, invisible computing
I started writing about this way back in 2020, this will be the biggest marketing shift of the era.
Apple’s liquid glass is the public facing beginning of this shift (for them).
Jasmine Enberg gets it:
people aren’t going to buy your product, tariffs or not, if they don’t know who you are
Building a brand is expensive in the short run and cheap in the long run
This SparkToro post that the messaging categories we emphasize to clients are really as old as Aristotle.
Pathos - Emotional
Ethos - Functional / Relational
Logos - Logical / Data-centric
You have to have all three and they get used at different times for different audiences.