American Eagle is taking a new route to reach its Gen Z audience—through the written word.
&
Though Substack may not be the first choice for brands to reach Gen Z, its appeal is rising among the younger generation.
Something something zig vs zag
Or, as I once said:
Short-form video has eaten the world, which means another format will soon disrupt it.
via EMARKETER
You can use LinkedIn as a CTV ad delivery channel:
Connected TV Only Campaign
Connected TV video ad campaigns allow you to reach professionals on their connected televisions or streaming devices. Engage your audience with high quality video ads on a larger screen.
Important Changes
- Only video ads are supported
- Connected TV campaigns are only available on LinkedIn Audience Network
- Videos must meet CTV video specifications
How confident are you in your product that you’d talk positively about your competitors’ products in public?
Brands are micro-cultures
&, as Eliot Peper says
Culture is a collective project in which we all have a stake and a voice.
Brands are also collective stories. Stories where the story the business tells about the brand intersects with the story the customers tell about the brand.
The goal is to have two nearly overlapped circles for this Venn diagram.
Because this is where positive word of mouth happens. And the brand story spreads.
You want this advice from Eliot to happen:
So when you fall in love with a story, tell your friends
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