Minimum Viable Website: A Thought Exercise
If your website had to fit entirely on a phone screen—only one page, no scrolling, no links—what would it say?
How would you:
- Tell your story
- Establish your value
- Drive one action (buttons are allowed to trigger forms, checkouts, etc.)
How can you turn visitors into customers with one frame of an Instagram Story?
What is the one core nugget your audience needs to understand to “get” what you do, what the value is?
What are their primary questions / concerns / blocks that you need to address immediately?
What is the one action you want them to take that creates the highest exchange of value between both sides?
Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based recommendations.…when God is salient, people are more willing to consider AI-based recommendations than when God is not salient.…God salience reduces reliance on human recommenders and heightens willingness to consider AI recommendations.
What does this suggest about human psychology and behavior?
Roku announced a self-serve ad platform which include two ad types I want to test:
Action Ads: Marketers can easily generate interactive video overlays on their own, allowing viewers to send themselves a text message while watching their video ad.
Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to check out directly on-screen using their Roku remote.
YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,”
Pause ads for all.
A format I really want to try. And one that I think rewards humor and breaking the 4th wall more than most.
85% of registered voters surveyed trust podcasts more than any other news and information source, including newspapers (print or digital), TV (broadcast or cable), AM/FM radio, and social media.
Audio is the only mass medium that bypasses the eyes, which means it is processed differently by the brain.
Another check in the fun fall for marketers checklist:
In light of the progress on inflation and the balance of risks, the Committee decided to lower the target range for the federal funds rate by 1/2 percentage point to 4-3/4 to 5 percent.
Should have another cut coming this year.
A client wanted some guidance on keywords to use in their social content to help reach their audience. I included this disclaimer / calrification in the deliverable:
From an SEO perspective, the ultimate goal is creating useful content for users / readers. Keywords should support the discoverability of the post / page without detracting from the user’s experience.
From a social perspective, keywords and hashtags are diminishing in important as the contextual matching power of AI is further integrated into the search and discovery engines powering the most popular platforms.
According to Social Media Today, LinkedIn has basically said hashtags aren’t needed anymore. And certainly don’t need to be used if the keyword(s) that would be used as a hashtag already appears natively in the post text. The platform’s search tool is less keyword driven and moving more towards context and query concepts.
AI turbocharges the contextual understanding and targeting of web platforms.