Conductor David Robertson has a mixtape he plays for conductors he’s teaching filled with all kinds of music. But this isn’t your classic high school mixtape.
It’s all put together with a maximum of 2.5 seconds. Sometimes they’re even shorter.
Why?
to get them to understand that, whether or not you feel musically sophisticated, the speed with which your brain decides, “Ah, yes, for me. No, not for me,” is very, very quick.
We make taste based decisions incredibly quickly. Not just about music.
don’t know what a mixtape is? Kleon’s got you
Taco Bell gets it 🔔
Their Distinctiveness Rule:
You can change either the taste or the form, but you can’t change the taste and the form.
People want their new to be familiar. They need an on-ramp.
Your thing also has a language. Changing the “taste” and “form” (whatever those are for your thing) is more likely to make it a different thing altogether.
Be different. But make it rhyme.
via Austin Kleon
Speak to someone’s pain and emotional state at the right moment, and you’ll have their attention.
It’s hard to do this if you’re only in it for the money or don’t care about your customers.
via DemandCurve
The modern consumer journey according to DemandCurve:
- They see your ad while doom-scrolling Instagram. They click.
- Something distracts them away from their phone.
- They remember later in the evening (or 3 weeks later) thanks to a Trigger Event.
- They Google your company name.
- They visit your homepage, not the conversion-focused landing page you intended them to hit.
Between screenshots and post save buttons, everything is a bookmarking app now.
Marketing is like gardening. You plant a bunch of seeds and sometimes the best plant comes from the compost heap.
This is the first AI related “breakthrough” I can remember being attributed to Apple
Apple researchers have developed a breakthrough “multi-token prediction” framework that enables large language models to generate text up to 5 times faster while maintaining output quality
Has it finally entered the chat?
via Perplexity