Real life is impressionism. Forget the perfect paint strokes and embrace the art of life that is a little less polished.
Advertising used to sell polished ideals of life with the product or service. People bought the dream.
Social media killed that.
People don’t buy the dream of perfection. They want to buy the thing that acknowledges reality—the rough edges, the good enough, the messiness of life.
Take some sandpaper to the polished edges of your brand and rough it up a little bit. Show some personality. Ditch the gloss.
Consumers are feeling a little less confident as Labor Day looms.
The Consumer Confidence Index, Present Situation Index, and Expectations Index all decreased from July (which had an upward adjustment on its confidence index).
Among demographic groups, confidence fell for consumers under 35 years old, was stable for consumers aged 35 to 55, and rose for consumers over 55.
Blame: tariffs, inflation / high prices, recession concerns
Crafting your narrative can create an irresistible draw for some because words affect emotions, which leads to a response. The right words can attract the perfect candidates… But be cautious, as the wrong words could put off your ideal match.
Marketing is the process of creating and sharing a narrative about your brand and offer. Attracting customers that are interested in the narrative and, eventually, want to help co-create it.
from Do Recruit by Khalilah Olokunola 📚
Crafting your messaging isn’t just about what you want your audience to know.
It’s about what you want them to feel.