Beware your metrics: Google capped search results at 10 / page. No more 100 results on a page.
A lot of rankings tools are reporting issues and I’m noticing improved reported average ranks across Google Search Console accounts, likely from deep page data loss.
How are ChatGPT results changing?
TikTok is (reportedly) getting its green card.
Oracle and friends are buying the app with ByteDance retaining a 20% stake.
But what about The Algorithm™️?
The new ownership group will license it from ByteDance.
People want novelty in a familiar package.
A study finds that people are more open to plant-based eggs when they’re part of familiar foods, like pancakes, rather than served plain.
via Science Daily
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Does the visitor that landed on your homepage know what you do yet?
Video helps. Especially if you start right before you get eaten by the bear.
Have a high price, high quality product? Lean into emotional ads.
Have a low price, low quality product? Focus on informational ads.
Emotional ads draw interest, informational ads close sales.
Both are needed. The mix is based on how short the path to purchase is.
via Science Says
