Of course, there are times where sharing your strategy may be unproductive. Like when signaling to competitors.
Seem to want something in which you are actually not at all interested
Robert Greene expands:
hide your intentions not by closing up (with the risk of appearing secretive and making people suspicious) but by talking endlessly about your desires and goals—just not your real ones. You will kill three birds with one stone: you appear friendly, open, and trusting; you conceal your intentions; and you send your rivals on time-consuming wild-goose chases.
via The Daily Laws
More on the Google ranking factors leak & why it shouldn’t distract you from focusing on users.
People have long divorced SEO from user experience, I think the two need to work more closely together. Because ultimately you need someone to come to your page and stay there. That is a signal that Google is using.
-Mike King
Conversion rate optimization (CRO) is search engine optimization (SEO).
Google’s search ranking factors leaked & the SEO world has been doing its best Shark Week impression trying to digest the info and tease out the secrets contained within.
It’s over 14k attributes.
I haven’t dug in yet, but I agree with this approach:
Ultimately, you want to build content that people like. That people want to click on. That people want to consume. That people want to share. That people just want to go back to.
-Barry Schwartz
Content may be distributed by algorithm, but it shouldn’t be created for them.
Survey says…
Of the industries included, podcasting provided the highest short-term return on ad spend with 4.2x, as well as the highest long-term ROAS of 4.9x, compared to the average media ROAS of 3.7x.