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Following up on my post about how to make a video according to Meta, from Meta:

we won’t recommend Reels that are over 90 seconds long

If you’re hoping for organic discovery of your Reel, keep it shorter.

via Social Media Today

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From a Meta rep, creative differentiation isn’t just about designing assets that look different. It’s about creating assets and messaging that speak to every potential customer segment.

It’s not just about the stage of their journey, it’s about them plus their stage.

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Anything created before you’re 15 is just the way the world has always been.

Anything created between the ages of 15 and, maybe, 35 or 40 is amazing and cool and exciting and you can have a career in it.

Anything created after you’re 40 is a threat to civilization.

This maps pretty well with how I think about societal power centers.

Cultural power is with the young, molding and accruing in that first bucket.

Spending and professional power in the second.

Political power in the last.

Also why the youth are always seen as counter-cultural. The change is their norm.

via Another Podcast

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I think the future, as seen for the last 20 or 30 years, is task-specific UIs that reduce complexity and data overload and focus on what you need to see. And obviously, I think the future is AI systems that show you less and tell you more.

-Ben Evans

Tech progress is usually the process of simplifying the complex until a new paradigm creates a complexity explosion, starting the cycle anew.

Platforms are multi-purpose.
Apps (in the West, at least) are single- or few-purpose.

In general, how can you simplify for your customer’s benefit?