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Fun trick for ecomm competitor analysis

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People are addicted to escape

-Abass Wurie

This was said about drugs, but drugs are are just one avenue of escape.

via Marginal Revolution

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Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box.

Here are some steps from Big Blue to improve performance:

  • Add a question that can’t be autofilled by Meta
  • Try to keep it to 3 questions max
  • Use dynamic or custom questions

& don’t forget creative

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Thanks to Gabe the Bass Player, I’m beginning to see that I think of brands like songs.

Some are transient hits and others classics.
Some are pop sensations, others underground faves, others niche anthems. There’s usually a song of the summer.

Regardless, a song is the same combination of parts for everyone who hears it. But the way we each hear it is different.

Once it’s all there it will be powerful enough to let the audience think they have it memorized even when they don’t.

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The sweet spot is caring deeply about the process while not caring too much about the outcome.

-Rohan Rajiv

Process over results.

This is key to doing good marketing work.
The process is the same regardless of client or project.
Outcome is largely reliant on the client/project.
Relying on external forces for satisfaction is a recipe for discontent.