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How Many Words Fit In A 30 Second Voice Over?
Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover.
For a medium-pace voiceover, allow up to 75 words.
With hard-sell voiceovers, up to 85 words will comfortably fit.
(This is a hint that you should be considering audio ads this year.)
The incredible shrinking podcast industry | Semafor:
dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.
some of the biggest podcasts in the world saw their official listener numbers drop dramatically
Downloads are podcasting’s version of social followers or email subscribers, an empty metric on its own.
The reason these numbers still “matter” is because the outdated traditional advertising value measurement of raw reach is still around.
The monoculture is dead.
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Filter culture makes it seem like the monoculture is back because of the velocity and frequency we delivered the contents of our bubbles.
Memes as currency pull the same trick of the light.
Culture is no longer a monolith but a series of microliths with devoted and vocal followings.
Google Ads match types:
Exact Match is really phrase match
Phrase Match is really broad match
Broad Match is really garbage
Finished dabbling: Mind Management, Not Time Management by David Kadavy 📚
From Seeing the Present in Past Tense:
There seem to be many things these days that we’ve committed to ending or know we can’t sustain, even though they’ll probably be omnipresent for years to come.
Will you begin the shift early or wait til the end?
The left digit bias
the idea that $7.99 seems cheaper than $8, even though $8 is only negligibly different than $8.01
is about more than just pricing
patients who were slightly over the age of 40 were almost 10% more likely to be tested for a heart attack than those just under 40. The difference shows up as a discontinuity, a jump up in the probability of being tested as patients cross their 40th birthday
The first digit in a number might matter more than all the rest
A car with 39,990 miles on the odometer sells for more than a car with 40,005 miles
Finished reading: Demon Days Treasury Edition by Peach Momoko 📚
Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance
From Bloomberg:
Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores
& a Google Shopping Ads partnership:
powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers' hands in as fast as an hour.
Finished reading: Another Brooklyn by Jacqueline Woodson 📚
Tom Asacker on “measure twice, cut once”
That’s great advice if you’re dealing with a static plan, like building a staircase, but terrible advice for dealing with the dynamic world. Instead, find a problem that needs fixing, or an idea or cause that inspires you, and just start cutting.
The best part about digital marketing is that you don’t need everything buttoned up perfectly before you can go live.
Launch, learn, test, adapt.
Measure before you start, but don’t get caught up trying to cut at the precise length. Just start hacking away.
At the edge of the cliff is all possibilities and unknown. You don’t know what’s coming.
When the press release should have been a tweet but they accidentally used the expanded character count features when writing it.
DUNKIN’® INTRODUCES NEW SALTED CARAMEL CREAMER: SWEET MEETS SALTY FOR YOUR CUP OF COFFEE AT HOME
‘Difficult’ and ‘impossible’ are cousins often mistaken for one another, with very little in common.
Read this tweet now…er… today
I used to use the word “now” in my copy.
— Tatsuki Thomas (@TatsukiThomas) October 15, 2023
“Buy now”
“Join now”
“Unlock now”
Until I heard Ben Settle, one of the greatest email copywriters alive, say you should…
About that potential supply shock from the Suez:
Freight prices are set to jump Monday, while longer transit times around Africa are disrupting and delaying deliveries of products.
“The rerouting of vessels is leading to longer transit times and increased costs,” Jon Gold, vice president of supply chain at the National Retail Federation, told CNBC. “Unfortunately, the longer the disruptions occur, the more challenges will arise in ensuring supply chain reliability and efficiency.”
via CNBC
I’ve seen this idea proved out in client accounts.
UGC-like ads see up to a 29% increase in web conversions (AdWeek).
UGC content generates 4x higher click-through rates and a 50% drop in cost-per-click (AdWeek).
The overly polished Instagram aesthetic is dead. The age of “authenticity” is upon us.
via Buyology
This is interesting:
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users
…
The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users
She doesn’t grow plants.
The plants grow themselves.
Her job is to create conditions for the plants to grow.
The soil, the water, the light, the weeds… these are the conditions.
As marketers, we can’t always dictate the core conditions—the product, pricing, processes, customer care.
But we can create conditions that maximize the potential for growth and success.
You might not have picked the plants, but you can give them the best conditions to grow.