While I expect the tariff strong arm to be walked back to some degree, predicting anything right now is a fool’s errand. Which means Memorial Day could be 2025’s Black Friday.

Or, as Apollo’s Chief Economist says:

tariffs have been implemented in a way that has not been effective, and there is now a 90% chance of what can be called a Voluntary Trade Reset Recession (“VTRR”)

The bottom line: If the current level of tariffs continues, a sharp slowdown in the US economy is coming.

🎢

Benefits > Features

What’s the scrappy / DIY version of that big, expensive campaign idea?

If it can be easily scaled, it can be easily copied.

What’s something you’re willing to work harder and longer on than most?

Do more of that.

When I’m interviewing someone or talking to someone looking to break into marketing, I always ask if they have any go to sources for marketing news / insights / tips & tricks, etc.

Typically the answer is some form of feed.

“I scroll LinkedIn”
or
“TikTok shows me a lot”
or
“I follow a lot of marketing people on Instagram”

I’m never impressed by this.

My advice, find a few blogs / sites / newsletters related to your role and/or area of interest and subscribe in a way that there isn’t an algorithm between you and the most recent update.

Email is good. RSS* is my preferred method.

Keep feeds for discovery and entertainment.
Create a space you control for learning.
Cultivate your own curious corner.

*RSS Tools

• Newsblur gives you an email address to use so you can get newsletters and RSS feeds in one place
• feeeed gives you a more social feed feel
• Feedly is easy (I no longer use it)
• Tapestry goes beyond just RSS, like a custom, cross-platform feed