Don’t sell the product first, sell the reason someone should care.

When people are scrolling, they want to be informed or entertained. Not sold to.

The “sponsored content” tag doesn’t exempt you from this fact. It means you have to work even harder to make people care.

via DTC Daily

What people think and feel is more important than what is “true.”

Shoppers don’t care what the indicators say about the strength of the economy or buying power. They care about how it feels to watch the numbers tally up at checkout.

Vibecessions feel worse than recessions.

via EMARKETER

As expected, the Fed dropped the rate another quarter point

Replace “music” with “marketing,” the idea’s still sound.

And this nugget is perfect for thinking about your messaging:

every part has to be really, not necessarily catchy, but something about it that draws you in, and they all work against each other rhythmically.

You build a song with your touchpoints. Each moment and message doesn’t need to be the hook, the sing-along, the hit. But they need to work together to create a cohesive whole. They support and enhance each other. The collective causes movement.

via Song Exploder

I love this idea of “little councils of weird strategic thinkers”

“Full service” really just means “these are the full list of services we want to offer.” Marketing is too big to have one agency that can truly do it all. Or at least do it all well.

Be weird. Be strategic. Be curious.