A disciplined menu structure doesn’t limit user choice, it increases it.
If someone is asking “where do I go next?” / “what do I do next?” during one of your experiences, it’s probably not a great experience.
via Seth Godin
A good search experience gets someone off platform as quickly as possible.
A good social experience keeps them on platform (yeah, this is debatable).
What happens when search tries to keep people on platform?
What happens when social takes on search?
What’s a good LLM experience?
TikTok is betting big on search ads
122 open roles tied to TikTok Search across sales, engineering, and product teams.
The safest marketing budgets are those tied to direct response conversion, which on the internet usually means search.
TikTok Shop muddied the commerce waters for The Clock App, maybe this will unlock some of those budgets for it to collect.
Memes, trends, virality seeking behavior. It all works a lot like making a Hollywood blockbuster: follow the formula.
We’re living through the reign of Template Chic: a global style consensus built on recycling the last thing that worked. Not because people don’t care, but because the industry stopped asking them to.
AI can both accelerate and steer this trend. So…
the best brands resist this erosion. They speak with clarity, even if softly. They don’t design for consensus. They design for conviction. They trust the audience to catch up, or not.