Proof that the linear marketing funnel is a dinosaur
The average American spends over 3 hours per day on their phone during work. That’s 186 minutes broken down into:
- 46 minutes on social media
- 33 minutes texting or messaging
- 30 minutes listening to podcasts
- 27 minutes streaming video content
- 15 minutes playing mobile games
- 13 minutes shopping online
- 22 minutes on other non-work-related activities
Work-life balance is a work-life blur when it comes to media usage.
Creating a digital ad strategy is a balancing act of:
- What the algorithms will reward on each platform
- What users will respond to
Catering to either one will lead to some success.
Hitting both can lead to much success.
“Authenticity” is mentioned a lot when it comes to content. This can be a weird word for brands. What’s an authentic piece of content from a furniture company?
I like Motion’s use of “lo-fi” instead of.
Lo-fi creative mirrors the content people consume daily—raw, unpolished, and human. It thrives on imperfection, delivering a sense of realism that highly polished ads often lack.
via Buyology
Great work finds emotions, stories and possibility. Great work invents new boxes.
The Yellow Brick Road is mostly an illusion.
The inflection points rarely arise from answering requests.
Is your brand a noun or a verb?
A mirror or a window?
A mission statement on the wall or values in action?
A platform or a mandate?
Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new.
via MarTech
Businesses fail either because they leave their customers, or because their customers leave them
-Andrew Grove
TikTok is back but I don’t see it in the Apple App Store. Basically the original idea of how the ban would work in action.
In The Race to Replace The Clock, Instagram followed YouTube’s lead, increasing Reels length to 3 minutes.
Sounds like Snapchat, Substack, and X are (unsurprisingly) trying to coax TikTok creators to choose them.
One thing is clear, these are now entertainment platforms—the new Hollywood studios.