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Google wanted advertisers to turn everything over to the algorithms with Performance Max, advertisers pushed back and asked for a peek inside the black box. Big G blinked.
Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative.YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places.
Oh yeah, and more AI.
I love this from Sidekick Books:
Award-winning publisher of hybrid and experimental multi-author treasuries and pamphlets. We believe the most interesting place to start is at the edges, on the borders between things.
Clear and concise.
Prominently displayed on the homepage.
No confusing what they do or what they’re about.
And they are making it clear they aren’t for everyone. Not for the mainstream.
Are you comfortable cutting out as many as you invite in with a simple sentence? Are you this clear about what you do?
So what keeps us going?
For some, it’s fear.
But for most of us, it’s belief in our actions.
And that belief is fueled by visceral signs of impact.
Every business operates on goals and metrics.
What if “visceral signs of impact” was a KPI?
What is the impact you are trying to make? What is a sign you’re making it?
US mortgage rates plummeted this week after weaker-than-expected employment data raised the odds of the Federal Reserve cutting interest rates next month.The standard 30-year fixed-rate mortgage averaged 6.47% this week.That’s down substantially from last week’s average of 6.73% and marks the lowest level since May 2023.
This plus price index reports could be good news.
Or it could be a sign the vibecession is turning into a recession.
Not sure I’d call it until after the election.
Last month, the price of a USPS stamp increased 5 cents to 73 cents. A change that may further squeeze businesses looking to minimize shopping costs as much as possible in the age of free shipping.
Postage increases used to be pegged to inflation, usually going up at most once a year. But Sunday will mark the sixth increase in three years, during which first-class stamp increases rose 10 percentage points faster than overall inflation.
Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer saidThe streaming platform initially came to the market with $65 CPMs in 2022
The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.
Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.
Safari is getting a new feature. Distraction Control allows users to get rid of distracting elements from a webpage.they can click on an element of the webpage, and it will be removed from view.but only for elements that don't regularly change. Since website advertising often refreshes regularly, Distraction Control will still allow ads to show.
A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.
The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.
We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.
The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so
Great communities thrive on repeatability. The rituals, the culture, the gatherings, and the expectation settings.
What’s a daily / weekly / regular thing your community can galvanize and evangelize around?
This from earlier provides a good reminder
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
The customer journey is about the customer’s journey to find your brand. Not your brand’s journey to find a customer.
Stanislavsky taught his acting students to ask three questions of their characters in any scene: “Who am I? How did I get here? What do I want?”
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.
Now your products don’t have to be in Walmart for your ads to be there.
The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.
The rise of retail (and commerce) media is only going to accelerate.
via Quartz
pay much greater attention to your style, the visuals, the story they tell.
Remember: images linger in the mind long after words are forgotten.
Pay more attention to the form of your message than to the content. Images are more seductive than words, and visuals should actually be your real message.
Robert Greene may as well be writing about digital media and advertising here.
Creative is the most important of your ad assets.
via The Daily Laws
IKEA and Home Depot have Halloween decor featured on their home pages.
Just heard a grocery store manager say they’ll be getting Halloween candy in store in 2-3 weeks.
The holiday season is about to begin.
