Your brand isn’t in the pixels, it’s in the work you put in to build it and co-create a reputation of meaning.
As Seth says:
It’s worth noting that when asked to name a great logo or a great brand name, almost everyone picks a brand they like and trust. The name is simply a symptom of that, not a cause.
More ads in more places: Discord edition
Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks.
How it works:
- Unskippable, immersive video ads. These ads pause if users look away, ensuring full engagement.
- Opt-in personalization. Users can enable “In-Game Rewards” to receive promotions tailored to their gaming activity.
- Privacy-friendly targeting. Discord doesn’t rely on real names or invasive personal data, giving brands interest-based targeting with fewer privacy concerns.
Drop the look, keep the voice.
High-performing brands have shifted to voiceover-first UGC, Ads that strip away the face, drop the performance, and just let the message land.
As Google Ads tries to become more like social, are social ads becoming more like podcasts?
via Buyology
Tracking a submit button click is not the same as tracking the submission.
Measure the action you want taken, not a loose proxy or the easy thing that’s kind of the same.
What Google announced at I/O that you might want to know about
(hint: it rhymes with “hey why”)
- AI chat-based search for all
- An AI-powered shopping experience with virtual try on
- Gemini in Chrome
- Multi-modal search via camera
- XR glasses
The two main questions for marketers:
- How will this change user behavior?
- How will big G monetize AI search?
We might get some hints during Marketing Live today.