This Exponential View episode is worth a listen as a quick overview of the current tech inflection points, like:
- the AI layer upending the current ad funded model of the “open” internet
- why we should approach AI model advancements with optimism
But this is the big one for me:
It”s no longer about phones. It’s about ambient computing.
Ambient, invisible computing
I started writing about this way back in 2020, this will be the biggest marketing shift of the era.
Apple’s liquid glass is the public facing beginning of this shift (for them).
Jasmine Enberg gets it:
people aren’t going to buy your product, tariffs or not, if they don’t know who you are
Building a brand is expensive in the short run and cheap in the long run
This SparkToro post that the messaging categories we emphasize to clients are really as old as Aristotle.
Pathos - Emotional
Ethos - Functional / Relational
Logos - Logical / Data-centric
You have to have all three and they get used at different times for different audiences.
If you knoll you know
Sorted verses unsorted pictograms should be used strategically, depending on whether the messaging is promotional or prohibitive. If eight out of 10 dentists endorse a toothpaste, for example, a sorted pictogram would make consumers feel favorably about the toothpaste. However, when depicting that 8% of children alive today will die if current smoking trends continue, an unsorted pictogram would be appropriate.
research…found that frequency pictograms, which convey proportions and probabilities, induce optimism in consumers when they are presented in a sorted way.