So…what is the tariff rate on China now?
I shared 125%, but I’ve also seen 110% and 145%.
Seems like the messaging on this could have been better.
Had a great time @ Grok Conf (unrelated to the AI model)
Some of my notes from the various talks:
- Write more
- Your work is only as good as the team & clients around you
- Internet is in a liminal space | Have fun & be weird
- Play with the things you are scared of
- When you’re holding a bag of money and your client says “hey, be careful with that bag, or I’ll kill you,” things become really clear
- Clients don’t want design, they want design experiences that function as conversations with a trusted partner
- Aim for high conceptual fidelity
- Make your brand a complete thought
This is true for more than concert tickets
They have to believe that when they expend a tremendous amount of effort leaving the house, getting in the car, parking the car, and buying the ticket…that it was worth the effort. Deep down everyone believes their time is important and how they spend it is important.
Almost every purchase decision represents the only one of those things someone will buy for a period of time—short or long.
Brand reputation is built on where that decision ranks on each person’s regret-reward scale.
Aim for reward.
Google will start using “Landing Page Screenshots for Video Ads for Demand Gen Campaigns” “to improve your YouTube ad performance,” according to emails they’ve been sending to account holders.
I understand all those words, but don’t quite know what this will look like. Couldn’t find any examples.
About those tariffs, they’re on hold. For now. Kind of.
For 90 days, it’ll be 10% on everyone. Except China, who gets all the tariffs at a new 125% rate.
Like TikTok, this deadline might be performative. It’s all about the deal.
(that picture in the second link, oompa loompa in chief)
When thinking about the assets you’re going to create as part of your marketing mix—whether images, video, words, audio, whatever—make sure you are using different pieces to come from different angles. Each piece can appeal to a different audience—or different facet of your audience.
Is playlist design the new branding exercise?
a new study, researchers found that when background music at a workplace is out of sync with what workers need to do their jobs, it can affect their energy, mood – and even performance.
Public Regard curates playlists as part of their design process.
via ScienceDaily
Google Merchant Center now uses your marketing email content “in places across Google such as Search, Shopping, and Maps.”
From the docs:
What information does Google extract?
Google crawls through the marketing content to gather relevant data, including, but not limited to:
- Links to primary social media channels
- Highlighted social media content
- Upcoming or current sales and promotions
- Brand images and videos
- Brand voice and values
Not great if you like VIP offers for subscribers.
Opt-in by default. Big G may auto-subscribe or may need to be added to your list manually.
Consumers are sophisticated, they know when they’re being marketed and sold to.
Even though people want to buy things to solve their problems and satisfy their desires, we also have powerful filtering mechanisms that shift attention away from messages that are “selling” to us.
Rather than a direct benefit-oriented sales approach, an indirect method is used to spark interest, build trust, establish shared identity, and prove authority before the offer is made.
You might say all those pieces of the indirect method are part of brand building.
via Leading Expert
We should all strive to approach our work with this belief from Khalilah Olokunola
Today I consider myself an Impact Architect. I only build that which brings impact.
It rhymes with the concept of being a superstar in your role that sports teams (go Celtics!) talk about.