May was a rough month unless you could partake in the Memorial Day sale bonanza, based on my experience.
Consumer spending data backs this up, according to EMARKETER:
US retail sales fell more than expected in May from April, the latest sign that tariff fears and economic volatility are affecting consumer spending.
There are signs of resilience, but plenty of red flags 🚩
Consumer confidence remains well below what it was at the end of 2024, as concerns about the economy, employment, and finances remain elevated due to ongoing volatility and lack of clarity on tariffs.
Even high-income consumers are beginning to rethink their spending, with many choosing to trade down or pull back on discretionary categories like dining out and luxury goods
Turns out Meta is like X and LinkedIn, it doesn’t want your links in the main post.
Users have reported seeing the following message when preparing to post a link in Facebook page posts:
Maybe that means that you should be including all of your post links in the first comment, and an image in the main post, which is what many high-performing publishers on Facebook are currently doing.
Amazon 🤝 Roku
Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
Advertisers can now deliver on Roku surfaces via Amazon’s DSP.
This Exponential View episode is worth a listen as a quick overview of the current tech inflection points, like:
- the AI layer upending the current ad funded model of the “open” internet
- why we should approach AI model advancements with optimism
But this is the big one for me:
It”s no longer about phones. It’s about ambient computing.
Ambient, invisible computing
I started writing about this way back in 2020, this will be the biggest marketing shift of the era.
Apple’s liquid glass is the public facing beginning of this shift (for them).
Jasmine Enberg gets it:
people aren’t going to buy your product, tariffs or not, if they don’t know who you are
Building a brand is expensive in the short run and cheap in the long run