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Zuckerberg isn’t just saying the quiet part out loud, he’s saying it a lot.

we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge, I think it is a redefinition of the category of advertising.

Probability is high that this approach becomes very successful. The value of the human hand will also increase.

via The Verge

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In the garden, dig a $100 hole for a $10 plant.

Gardening is a great metaphor for marketing.

from Excellent Advice for Living by Kevin Kelly 📚

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Yesterday I asked if Amazon leaving Google Shopping is “temporary or a sign that the channel wasn’t worth the money?”

Google’s dominance in product discovery is under pressure as consumer behavioral shifts and genAI tools reshape how people search, shop, and buy.

The Year of the Splinter is now on year 3 and the era of the mega platform is over.

Google could become this cycle’s Microsoft.

via EMARKETER

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The Silicon Valley Xerox machine is humming again, Instagram and TikTok want to pull a YouTube and move to the big(ger) screen.

Why? Pull in the different demos and higher ad rates that TVs make possible.

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Amazon has turned off Google Shopping (ads and free from the sound of it).

Auction pressure has reduced dramatically between this and the Temu and Shein pullbacks. Should mean a lot more opportunity.

Now the big question, is this temporary or a sign that the channel wasn’t worth the money?