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Science Says a logo icon related to your offering is rated “more positively, authentic and warm, regardless of how much they liked the logos’ visuals.”

Why?

Descriptive logos are easier to process so we immediately understand what the brand is about.

They also help us more easily associate the brand with the product.

This makes us think the brand is more honest and transparent.

I wonder how this will change post-AI image generation. Will unrelated icons become a signifier of human input? Are LLMs better at non-obvious icon development?

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The top 5 streaming services by watch time:

  1. YouTube
  2. Netflix
  3. Disney (the family of streaming brands)
  4. Amazon Prime Video
  5. Roku Channel

The top 2 are firmly entrenched and that order is locked in.

But remember, reach doesn’t guarantee impact.

via EMARKETER

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People want the familiar in a new way

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Who has a say and who has a vote?

We ask clients early on who has a voice and who has a vote.

The decision makers drive the process. The closer you can get to the source instead of working through translators and layers, the better.

Even if it’s just to avoid curveballs at deadline.

The fewer the votes, the faster the process can go.

via Gabe the Bass Player

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I don’t know if this is good or bad news:

Morgan Stanley analysts think the US economy has been in a “rolling recession” since 2022 — and it may already be almost over.

Though I like that last bit, and the reasoning makes sense (I think).

And the Consumer Price Index increased in August.

With holiday spending projected to be down but consumer spending staying resilient, feels like we’ve hit the “something’s gotta give” moment.

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Jon Loomer’s Core Meta Advertising Principles for the modern era:

  1. Limit the number of campaigns
  2. Prioritize conversions
  3. Embrace algorithmic targeting
  4. Avoid removing placements
  5. Limit the number of ad sets

& don’t forget:

Meta now prefers “creative diversification” by format, angle, approach, and text. Utilize five primary text and headline options for each ad. Create very different versions of your ads within a single ad set.

Modern advertising isn’t about control—it doesn’t exist.

It’s about context—the context provided and the context around the delivery.

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A marketing checklist that any business can use:

  1. Find a channel that reliably brings in paying customers.
  2. Keep customer acquisition cost below lifetime value.
  3. Increase conversion from website visitor to paying customer.

via DemandCurve newsletter (no public archive link unfortunately)

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CuriousMarketers.(Book)Club: Unorthodoxy by Gil Gildner 📚

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What people say and do are two different things. As highlighted by this post from EMARKETER

The US consumer is in good shape, according to the CEOs of Dick’s Sporting Goods and Urban Outfitters—despite a recent dip in confidence and tariff fears.

Both retailers highlighted resilient spending in Q2

Asking a question (survey) can result in a different answer than observing behavior (sales).

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I love this quote from Liquid Death’s chief media officer:

We have a rule at Liquid Death that if you expect us to do it, we should not do it

Zig when they expect you to zag!

via EMARKETER